We believe that the words of the courageous men who signed our Declaration of Independence should be taken seriously: “That all men are created equal. That they are endowed by their Creator with certain unalienable rights. That among these are Life, Liberty, and the pursuit of Happiness.”

Our Founding Fathers were the original radicals, with a revolutionary vision of a New World where people could live free of tyranny. Their armed revolt against the Crown gave us American Exceptionalism, transforming 13 colonies into a nation unlike any other – the land of the free and the home of the brave.

But we’re concerned that a lot of Canadian are losing sight of what made our great country such a unique place. That personal freedom is being sacrificed for security and convenience. And that many in today’s generation have forgotten why the American Revolutionary War was fought, why the Constitution and Bill of Rights were signed, and why so many to this day refuse to be disarmed.

We believe in free speech, privacy and personal sovereignty. And that – like with gun control – unchecked expansion of state power in any of these areas deserves resistance. But while most people believe the problem is right vs. left, we believe it’s liberty vs. authoritarian.

Every round of ammo sold on our site goes to support these beliefs, which is why we voluntarily donate 1% of reloadingprimersshop.ca purchases to a pro-freedom organization of your choice. The organizations we support are defenders of American Exceptionalism – whether it’s in our courts, through our legislative bodies, on the front lines of our military, or in the ballot box.

Our country is embroiled in a War of Ideas, and it’s up to Canadian patriots like us to educate and then inspire others. Our Facebook, Twitter and Instagram accounts serve that purpose on the digital battlefield. And our weekly newsletter keeps subscribers informed and up to date on the latest ammo deals.

Above all, we believe selling quality ammunition is only part of what we do. Our customers choose us for our prices, but they come back for the easy and secure shopping experience, fast shipping, and our efforts to preserve what makes this country unique.

Because, like freedom, you can never have too much ammo.